By focusing on Lincoln's future objectives, I identified an opportunity to introduce a luxury product range alongside the Lincoln L100 concept car, aimed at activating the interior space of an autonomous vehicle with smart technology. This approach aligns with the brand's vision for innovation, enhancing the in-car experience and furthering its appeal in a tech-driven automotive future.

I redesigned the Lincoln logo to be more versatile, stable, and consistent, drawing visual inspiration from solar cell structures.

The Lincoln Immersion Kit includes virtual-compatible gloves, Bluetooth-enabled smart earphones, immersive augmented reality glasses and naturally enhanced scent diffusers. The kit mirrors the shape of the re-designed logo making it an ideal size to fit in the center console of the L100 concept vehicle.